Email Marketing Campaigns

OVERVIEW

Several monthly email marketing campaigns were created for AOP,  one of the nation’s leading providers in direct to consumer e-learning curriculum. Each email campaign required initial design thinking and strategy for customer retention or acquisition. Creative direction was then handed off to copywriters and designers. When additional design help was needed, I stepped in and created original graphics. The final step of each email deliverable was testing, and modifying the HTML to include tracking links and to ensure each email displayed properly across a wide span of email clients.

Throughout the years, starting email templates were updated to include multiple screen and email platform compatibilities as well as optimizing images for high DPI screens—all done via the template code.

SKILL SET

Creative Direction
Campaign Strategy & Planning
Digital Design
HTML & CSS Markup
Email Testing